Clad in classic elegance from sidewalk to skyline, The Perry provides residences that are tailored to a contemporary way of life, while paying homage to the city’s romantic heritage. The Perry is a tribute to C. Perry Snell, renowned developer whose legacy touches the humble beginnings of Saint Petersburg.
Deliverables
Brand Identity
Art Direction
Web Design
Sector
Real Estate
Year
2018
Building the Brand
The JMC Communities team reached out to us and wanted to brand a new a 12-story luxury boutique condominium near of Snell Isle, a historic part of St. Petersburg, Florida. After receiving the first sketches of the building, I knew the unique facade was going to be iconic, so I wanted the brand to reinforce that. The art deco influence of the architecture carried over nicely to the branding elements, namely the bold evergreen primary color & the shiny copper accent.
Building a lavish & distinguished cigar brand.