Creo Medical sought to consolidate its brand identity as it introduced a new suite of products, including the revolutionary CROMA™ electrosurgical unit generator. I played a key role in refining the brand's elements to ensure coherence and continuity. After several iterations, we settled on the name "CROMA" and designed a mark that carried forward the triangle motif from the parent brand’s flagship, tying the new product to its origins. Additionally, I developed a system of versatile symbols to differentiate Creo Medical’s expanding lineup of devices, allowing for a cohesive yet flexible approach for future products.